Our Models


The Triangle of Choice describes why people make the choices they make. It is the basic model that guides our process of self evaluation. 

People are wanting machines. From the time we get up in the morning to the time we go to sleep at night we want something. When the alarm clock rings we want it to go off. When we are hungry we want to eat.

The alarm clock's ring and the hunger in our bellies and minds are perceptions. We have perceptions that arrive in our minds continuously through our senses. We see, hear, taste, touch and smell and see our own thoughts all day and night, even when we are sleeping.

This sensual data arrives in our minds as a picture or sound or some other signal. No two people in the world have exactly the same combination of experiences, knowledge, values and sensing abilities. Each of us is unique. From the time we are born until the present day, we have had hundreds of small and big experiences each day that have conditioned the way we sense the world and the value we put on things. Our parents and educations impacted the way we see the world. A lawyer sees the world through a legal lens. A doctor sees the world through the lens of health and disease. A designer sees the world differently than a financial manager. This is why when the police interview 10 people who have witnessed a crime they each report different things. We create our unique perceived world picture of everything that happens around us.

When there is an important difference between what we perceive and what we want, we consciously or  unconsciously choose a behavior to close the gap between what we perceive we have and what we want. Every action humans take is an attempt to close these gaps. 

We are faced with gaps every moment we live. Some we ignore or don't notice and others we choose to act on. We always have three basic choices: 

  • We can choose what we want.
  • We can choose what we perceive.
  • We can choose our behavior to close the gap between what we perceive we have and what we want.

We are accountable for our choices.